Portal of start-center «First Capital» was presented at the VIII International Student Competition of Advertising and PR-projects «Golden Compass»

On April 1-3, 2014 the finals of VIII International student competition of advertising and PR-projects “The Golden Compass” was held at Simon Kuznets Kharkiv National University of Economics. The theme of this season was “Information technology: products and services”.

The organizer of the contest is S. Kuznets Kharkiv National University of Economics. In 2013/14 academic year the forum brought together more than 700 students from 69 high schools of seven countries: Belarus, Georgia, Kazakhstan, Latvia, Russia, Ukraine, Turkmenistan. 30 projects in four sections were admitted to Kharkiv finals this year. These sections were:

  1. «PR. Business Communications»
  2. «PR. Social and Educational Initiatives»
  3. «Advertising Campaigns»
  4. «Start Up Projects». This section is a new one and this year it was first presented at the competition. Finalists of this section were to submit to the jury presentation film about the product / service, an essay on the historical evolution of the product / service, the legend of creating a product / services and calculation of market indicators such as TAM (Total  addressable market), SAM (Serviceable addressable market), SOM (Share of Market).

In this section 5 Start Up projects were admitted to final:

«Menuall» (Simon Kuznets Kharkiv National University of Economics),

«Smart home» (Taras Shevchenko National University of Kyiv),

«Virtual wardrobe» (Taras Shevchenko National University of Kyiv),

«Site of educational services for foreign students» (Simon Kuznets Kharkiv National University of Economics),

«Web-service Lipo» (NationalTechnicalUniversity «Kharkiv Polytechnic Institute»). This project was the winner in this section.

In the section «PR. Social and Educational Initiatives» team of the Simon Kuznets Kharkiv National University of Economics presented portal of start-center «First Capital».

The team of Simon Kuznets Kharkiv National University of Economics presents the portal of start-center «First Capital»

The team of Simon Kuznets Kharkiv National University of Economics presents the portal of start-center «First Capital»

According to the rules of the competition, the contestants prepared a video presentation of the portal FirstCapital.biz, articles, press release, presentation of the portal, as well as internal corporate PR program to maintain the portal. KhNUE team placed second in this section and the first place won the project «5 o’clock» presented by Institute of Journalism of Kiev Shevchenko University.

In addition, within the final of the competition «The Golden Compass»  III International business-forum for effective solutions «Brand.Com» was held, Professionals from Ukraine and Russia presented there innovative solutions in marketing, communications, Start Up movement and dismantled examples of effective and creative projects.

Video presentation of the portal FirstCapital.biz